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Boyle, Catherine (22 March 2010). "Irn Bru: girders, sugar and curing hangovers". The Times. London. Archived from the original on 1 February 2020 . Retrieved 1 February 2020. of the funniest Irn-Bru TV adverts". Scotsman Food and Drink. 18 November 2015 . Retrieved 1 August 2021. Designed in 1969 as the Barr tartan, by Howe design, it was updated in 1996/97 and redesigned by Kinloch Anderson with the name changed to Irn-Bru tartan. However, drinks under the moniker “Iron Brew” appear in records before this, with London-based manufacturers Stevenson & Howell, for instance, launching a beverage under this name in 1898. a b "The end of the 'glass cheque': Irn-Bru stops bottle return scheme | Scotland". STV News. 30 December 2015. Archived from the original on 3 January 2016 . Retrieved 9 January 2016.
Yet it’s this fact that makes the story of Irn-Bru all the more remarkable. Edging out giants like Coca Cola in Scotland as well as establishing itself as “national drink” and emblem of national Scottish pride, Irn-Bru’s success is one of the most impressive marketing feats a soft drinks company has ever pulled off. The secret recipe IRN-BRU launches a long line of Fannies for fans as personalised bottles go on sale". The Drum. Archived from the original on 9 January 2015 . Retrieved 20 November 2019.Some claim the trio will never travel on the same plane, just in case. 9. Irn-Bru is made not just in Scotland but also in Russia and is exported to countries all around the world Picture: Irn-Bru Along with tartan, Nessie and bagpipes, this distinctive orange drink has firmly established itself as a symbol of Scotland - and all that’s great about it. Naturally, the “medical tonic” Iron Brew drink first produced in America over a century ago bears little relation to the concoction that sits on today’s supermarket shelves. Nilsen, Magne J. (2 June 2010). "MIF utsatt for sponsorbløff". Drammens Tidende (in Norwegian Bokmål). Archived from the original on 3 June 2010 . Retrieved 2 June 2010.
Wood, Zoe (5 January 2018). "Coca-Cola to sell smaller bottles at higher prices in response to sugar tax". The Guardian. ISSN 0261-3077. Archived from the original on 29 January 2018 . Retrieved 8 January 2018. The strongman logo - known as the iconic “Highland athlete” - which features on the cans was originally portrayed by popular Highland Games athlete Adam Brown, with Scottish strongman Donald Dinnie also reportedly approached by Robert Barr to endorse the drinks in adverts. This section needs additional citations for verification. Please help improve this article by adding citations to reliable sourcesin this section. Unsourced material may be challenged and removed. ( November 2021) ( Learn how and when to remove this template message) Murray, Jessica (10 November 2021). " 'Love it': Alexandria Ocasio-Cortez gives verdict on Scottish favourite Irn-Bru". The Guardian . Retrieved 13 November 2021. Designer Chris Mitchell went on to develop the stylised Strong man character brand icon which replaced the older label and is still in use today.The true birthplace of Irn-Bru, the alarmingly orange, quintessentially Scottish soft drink, is hotly contested - and potentially not Scottish at all. a b c d e Leishman, David (2017). " "Original and Best"? How Barr's Irn-Bru Became a Scottish Icon". Études écossaises. 19. Archived from the original on 28 September 2017 . Retrieved 28 September 2017– via OpenEdition. Outside of its advertising campaigns, one of Irn-Bru’s most recent controversies has been a change in its recipe after the introduction of the “sugar tax” in 2018.
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